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Marketing skills - what is most in demand
by Charlotte Rogers at Marketing WeekPersonally I find this piece both interesting and disturbing - the shift in what marketers themselves think of as the most important tools they have in the tool-bag is clearly shifting to hands-on...
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Ritson - The ‘new normal’ is just another bullshit line marketers have swallowed!
by Mark Ritson, Marketing WeekNever have we been more awash with neo-prohets than we are today with hoards of them penning their "insights" into what life will look like post coronavirus. Where does all their incredible "knowle...
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Boards without marketers risk getting bitten by a reputational disaster
by Tim Parker: MumbrellaThe lack of presence of marketing at the top table has always struck me as incongruent with great business sense. Here, Tim Parker, eloquently makes the case as to why this needs to change. If you ...
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HBR distils Porter's Five Forces
by Harvard Business ReviewYou know when you feel you should know something but you don't and you need to get up to speed quickly? Welcome to Harvard Business Review's "The Explainer". Hands up, I had never even heard heard ...
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Mark Ritson: Will Carlsberg's brave new strategy succeed? Probably.
by Mark Ritson: Marketing WeekAs to be expected, Mark's commentary and observations are insightful, erudite and entertaining. This is a fascinating piece of brave work and unlike the earlier article regarding Philip Morris's Ma...
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Philip Morris want you to stop smoking and take out life insurance...their life insurance! Really?
by Ellen Hammett: Marketing WeekApparently this is true. As a lifetime non-smoker (and quite vocal with it), I find this quite disingenuous. They are encouraging developed nations to give up their poison whilst still deluging dev...
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