Personally I find this piece both interesting and disturbing - the shift in what marketers themselves think of as the most important tools they have in the tool-bag is clearly shifting to hands-on, tactical capabilities with strategy dropping way down the list. This may be a genuine reflection of what is being asked of so many in the profession (the lesser of two evils) or it may just be a growing obsession with all things digital, which needs to be challenged. It is of limited value to be a maestro on the tools if you cannot build a brand or marketing strategy to align with the business strategy. How does this article make you feel about your chosen profession?
Marketing skills - what is most in demand
![Marketing Skills](/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMDFTR3c9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--d6986b24050d1f51d5eda4b9dc5678dab18a0b00/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2QzNKbGMybDZaVWtpRGpFd01EQjROVEF3WGdZN0JsUTZER2R5WVhacGRIbEpJZ3REWlc1MFpYSUdPd1pVT2dsamNtOXdTU0lSTVRBd01IZzFNREFyTUNzd0Jqc0dWQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--857df753cfb47962727e3dfcef33abd71d8b6d87/Marketing-skills.jpg)