Great read for those with eyes on a CMO (sic) role and beyond. There is no question that the breadth of what marketing covers has increased phenomenally over the last decade. With that has come great challenges on how to get to the top and how to thrive once you get there. Marketing should never have existed in isolation as a business function but now more than ever the need to be across and understand the challenges on every from for the business is critical. Read David's thoughts here.