-
Mark Ritson: Will Carlsberg's brave new strategy succeed? Probably.
by Mark Ritson: Marketing WeekAs to be expected, Mark's commentary and observations are insightful, erudite and entertaining. This is a fascinating piece of brave work and unlike the earlier article regarding Philip Morris's Ma...
Read More -
Philip Morris want you to stop smoking and take out life insurance...their life insurance! Really?
by Ellen Hammett: Marketing WeekApparently this is true. As a lifetime non-smoker (and quite vocal with it), I find this quite disingenuous. They are encouraging developed nations to give up their poison whilst still deluging dev...
Read More