B2B Bust Up

09 June 2023 Andrew Birmingham at Mi3

B2 B   Amy Mills, Daryl Wright, Ljubica Radoicic, Joel Thomson   Lead Image

​New tools and reports from LinkedIn aim to help B2B marketers to win the arguments with Sales who are only interested in dollars being spent in short term lead gen activities and field marketing. Some valuable case studies provide evidence of the commercial value of brand building - surprise surprise it is not really that different from B2C brand building. Read the excellent report here