Meta and marketers mull AI’s use cases

02 March 2023 Chris Sutcliffe at The Drum

Consciousness G068102f90 1280

As the use of AI in many forms of marketing becomes ever more commonplace, debates are arising surrounding uses, associated analytics (and their value), abuses and ultimately where and when this will lead the human race. BIG picture thinking - maybe AI has the answers. Whilst there is little doubt there will be some incredible advantages to harnessing this power, care needs to be taken and debate needs to take place. This article is just that with some thoughts and opinions on what may be coming down the track. Read on