Raise Your Arches

03 February 2023 On Strategy Podcast

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​Already a candidate for the most talked about ad of the year for so many reasons but primarily because it features no food and no restaurants. Fascinating podcast with the guys from Leo's explaining the why's and the how's and what they are looking to achieve. Undoubtedly set to become a case study for the power of brand and brand iconography. Not the first time they have done this as the podcast references but arguably the boldest with some outstanding differentiators...like the soundtrack. Listen here. What do you think?