Mondelez CMO on personalisation at scale

18 January 2023 Jennifer Faull at The Drum

Mondelez 2

​Personalisation is not something that you naturally or immediately associate with the world of FMCG but Martin Renaud at Mondelez has nailed his colours well and truly to that mast. In a great interview with the Drum featuring copy and video he articulates his reasons why and his expectations regarding commercial gain.

Read the interview here.