adidas and the ultimate CGI billboard in Dubai

23 January 2023 John McCarthy at The Drum

Adidas Cgi Billboard

​Great insight into one the most notable deep-fake phenomena. Planning, timing, blood, sweat and tears and a whole heap of talent went into creating one of the most talked about features of The World Cup. A stellar piece of work from adidas that has no doubt re-written the rules for OOH advertising in the future. Read the details here