In Future all Brands will be B-corps

06 June 2022 Ana Andjelic at Marketing Mag

B Corps

​This article offers pretty comprehensive and insightful coverage of behavioural changes that were precipitated by Covid and that will likely remain the new norm. Some obvious/some not so obvious. Either way, these changes are changes in behaviour all marketers need to be across. Many industry specific examples can be extrapolated into other areas - maybe yours. Whether you are leading or following, just make sure you are not being left behind...did somebody say Kodak?