Accenture Song - The Rebrand

10 May 2022 Mark Ritson

Rebrand

​As ever a witty and intelligent observatory piece from Mark, however, I would assert one challenge in this assessment. That being that the merger under the umbrella brand will create a "superior culture". I am not so sure. If I was sitting in a premium brand like The Monkeys or Karmarama I might feel a little cheated; I might also become more viscerally aware that I am sitting in a behemoth, ergo red tape, bureaucracy, waste, systems and process - all of which generally instill fear into curious, creative and quick witted minds.Read the whole appraisal here.