Baby Bunting: a case study in headless e-Commerce

28 April 2022 Parka

Baby Bunting

​What is headless e-commerce and how does it operate in practice? What are the benefits and what are the pitfalls. In this interview with Retail Insider, Rod Williams, GM Digital at Baby Bunting gives a frank overview of where the business was at and what triggered the need for change and walks us through the steps taken to get to where they are today. Full story here.