Tomorrow Never Dies - seemingly not for Amazon!

15 October 2020 Parka

Amazon Business Model

The Visual Capitalist - a personal favourite of mine - provides a fascinating breakdown of Amazon's stretch and capability. I think this perfectly promotes the power of brand. As a business it is hard to conceive of an area they might choose to go that wouldn't have a great platform to start from because of the brand. Of course you would need the right people and IP but intrinsically people like and trust Amazon. God forbid they ever start owning any of the major media businesses - Jeff Bezos could start to look like a real life Elliott Carver from the James Bond film Tomorrow Never Dies! See the full visualisation of their business model here.