CMO of Citroen draws on old school thinking to make the most of new school opportunities

03 June 2019 Parka

Citroen Body Image 1 Min

This is a great in depth piece from Molly Fleming with Arnaud Belloni, Global VP Marketing of Citroen. So many similar pieces with similar luminaries are centred upon a company's wholesale adoption of all things digital at the expense of,historically, art and creatively driven elements of marketing. Monsieur Belloni is a refreshing change and is skillfully utilising history, nostalgia and emotional engagement within modern channels of communication with great effect. He also has some truly optimistic views about our future relationship with cars...which as a self confessed petrol head I am delighted to read. Read the whole piece here.