Back to basics about the future of marketing

02 June 2019 Parka

I Stock 1000843068 1260x840 Min

To be fair this article doesn't say anything that hasn't been said before about what 21st century marketing needs to focus on. But it is succinct, poignant and relevant and serves as a good reminder - especially for those with lower/shrinking budgets. Video; personaistion; email marketing; data insights; and word of mouth - are all seen as the powerful drivers of success - and none of them have to cost the earth. Read more here.